Don’t feed the designers after midnight

A presentation at STHLM Xperience Conference in November 2018 in Stockholm, Sweden by Per Axbom

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Don’t feed the designers after midnight Per Axbom

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The Mercator map projection @axbom

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@axbom

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@axbom

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The Authagraph map projection centered on Europe @axbom

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Road space taken by 60 people on a bus @axbom on bicycles in cars

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Road space taken by 60 people fossil-fuel cars @axbom electric cars autonomous cars

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Ride sharing adds 2.6 vehicle miles to city traffic for every one mile of personal driving removed. That’s an increase of 160%. UberPOOL, Uber Express POOL, Lyft @axbom http://www.schallerconsult.com/rideservices/automobility.htm

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Ride sharing adds 2.6 vehicle miles to city traffic for every one mile of personal driving removed. That’s an increase of 160%. Ride-sharing apps actually make traffic in cities worse. UberPOOL, Uber Express POOL, Lyft Optimising a broken system can make the system even more broken. @axbom http://www.schallerconsult.com/rideservices/automobility.htm

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t e e m t o n s e o d d a o l p u o t t n a w u o y o t o h p e Th : e s u a c e b a i r e d e s our crit o l c e r a s e y e t c e j b • Su @axbom

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@axbom

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professional hair unprofessional hair @axbom https://www.iafrikan.com/2016/06/25/why-does-a-google-search-for-unprofessional-hair-showimages-of-black-women-including-michelle-obama-2/

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Raise your hand and take it down only when you hear a statement you do not agree with. ✓ I have lied. ✓ I have lied to someone I care about. ✓ When I lie it is often to protect the feelings of the person I am lying to. ✓ I believe I will continue to lie. ✓ I have based design decisions on too little data. ✓ I will continue to design with too little data. @axbom

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@axbom

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d e e f t ’ t Don h g i n d i m r e t f a @axbom

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12 9 3 6 @axbom

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Uh oh! @axbom

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@axbom

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A gremlin is a folkloric mischievous creature that causes malfunctions in aircraft or other machinery. @axbom

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THEY ARE SPAWNED BY THE BAD DECISIONS OF DESIGNERS! Yes, the world malfunctions because of bad design. @axbom

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TIME RESILIENCE UNDERSTANDING SELF-AWARENESS HEALTH @axbom

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You are too tired. You are letting others make decisions for you. You are putting too much trust in the tools you are working with. You are out of time. @axbom

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@axbom

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@axbom

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A loading time of 3 seconds or more leads to 40-50% of users abandoning their shopping cart. @axbom

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A loading time of 3 seconds or more leads to 40-50% of users abandoning their shopping cart. A loading time of 2 seconds or less means X% buy stuff they don’t really want or need. @axbom

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A loading time of 3 seconds or more leads to 40-50% of users abandoning their shopping cart. A loading time of 2 seconds or less means X% buy stuff they don’t really want or need. A loading time of 3 seconds or more allows X% to make a considered purchase decision. @axbom

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Our methods, processes, incentives, tools and general behavior provide no guidance for avoiding the gremlins that harm humans. @axbom

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Ethics @axbom

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Ethics Altruism Asceticism Cognitivism Consequentialism Cynicism Relativism - Absolutism Kantian ethics Situation ethics Utilitarianism Deontology Egoism Epicureanism Ethical Naturalism Ethical Non-Naturalism Ethical Subjectivism Eudaimonism Hedonism @axbom Humanism Individualism Moral Absolutism Moral Anti-Realism Moral Nihilism Virtue ethics Deontology Moral Realism Moral Relativism Moral Skepticism Moral Universalism Non-Cognitivism Utilitarianism Virtue Ethics

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Ethics “We are what we repeatedly do. Excellence then, is not an act, but a habit.” Aristotle @axbom

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Ethics “We are what we repeatedly do. Excellence then, is not an act, but a habit.” “Women are deformed males.” Aristotle @axbom “A proper wife should be as obedient as a slave.”

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Ethics “We are what we repeatedly do. Excellence then, is not an act, but a y l r a habit.” e l c s a w le t o t s i r A . t h g i n d i m r e t f a g n i t a e “Women are deformed males.” Aristotle @axbom “A proper wife should be as obedient as a slave.”

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why? call for ethics @axbom why? people are being harmed why? the harm is invisible the harm isn’t evaluated

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why? call for ethics why? people are being harmed why? the harm is invisible the harm isn’t evaluated Measure and evaluate how people are being harmed by your solutions. @axbom

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ACTION A. Eat chocolate B. Work out C. Donate clothes D. Recycle @axbom OUTPUT OUTCOME IMPACT 1st order 2nd order 3rd order Energy boost Hungry again Addiction Exertion/pain Improved physiology Better at work Feel better, can buy new Cheap clothes for poor Repressed self-sufficiency Recycling space at home Visit recycling station regularly Waste reduced

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Impact represents an intended or unintended significant change that affects people on an individual or societal level. input output outcome impact investments and resources product/service provided immediate achievements medium/long-term consequences measured rarely measured cultural economic environmental health / well-being political scientific social technological The best way to avoid gremlins is to include impact risk assessment in your work. @axbom

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WHO could be harmed? (traits) People who want to keep their location a secret WHAT could happen? (impact) Stalkers could find them and harass them / hurt them HOW harmful would that be?* MINOR MAJOR HOW much is our fault? MINOR MAJOR HOW likely is it to happen? MINOR HOW vulnerable is this group of people? MINOR @axbom MAJOR (burdened) MAJOR

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@axbom THE INCLUSIVE PANDA

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THE INCLUSIVE PANDA @axbom (non-participants) excluded unwanted participants included

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@axbom

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STOP Yumyum ‘science’ Saying that testing with 5 users will uncover 80% of usability problems. @axbom

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STOP Me first! @axbom Having privileged personas and saying that we will fix accessibility “later”.

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STOP Using behavioral science to nudge people into decisions they may want to avoid. @axbom

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STOP Using tools that exclude and limit cocreation. @axbom

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STOP EATING AFTER MIDNIGHT 12 9 3 6 m o b ax @axbom . s n i l m e r g / u e