Don’t feed the designers after midnight Per Axbom

The Mercator map projection @axbom

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The Authagraph map projection centered on Europe @axbom

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Road space taken by 60 people on a bus @axbom on bicycles in cars

Road space taken by 60 people fossil-fuel cars @axbom electric cars autonomous cars

Ride sharing adds 2.6 vehicle miles to city traffic for every one mile of personal driving removed. That’s an increase of 160%. UberPOOL, Uber Express POOL, Lyft @axbom http://www.schallerconsult.com/rideservices/automobility.htm

Ride sharing adds 2.6 vehicle miles to city traffic for every one mile of personal driving removed. That’s an increase of 160%. Ride-sharing apps actually make traffic in cities worse. UberPOOL, Uber Express POOL, Lyft Optimising a broken system can make the system even more broken. @axbom http://www.schallerconsult.com/rideservices/automobility.htm

t e e m t o n s e o d d a o l p u o t t n a w u o y o t o h p e Th : e s u a c e b a i r e d e s our crit o l c e r a s e y e t c e j b • Su @axbom

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professional hair unprofessional hair @axbom https://www.iafrikan.com/2016/06/25/why-does-a-google-search-for-unprofessional-hair-showimages-of-black-women-including-michelle-obama-2/

Raise your hand and take it down only when you hear a statement you do not agree with. ✓ I have lied. ✓ I have lied to someone I care about. ✓ When I lie it is often to protect the feelings of the person I am lying to. ✓ I believe I will continue to lie. ✓ I have based design decisions on too little data. ✓ I will continue to design with too little data. @axbom

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d e e f t ’ t Don h g i n d i m r e t f a @axbom

12 9 3 6 @axbom

Uh oh! @axbom

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A gremlin is a folkloric mischievous creature that causes malfunctions in aircraft or other machinery. @axbom

THEY ARE SPAWNED BY THE BAD DECISIONS OF DESIGNERS! Yes, the world malfunctions because of bad design. @axbom

TIME RESILIENCE UNDERSTANDING SELF-AWARENESS HEALTH @axbom

You are too tired. You are letting others make decisions for you. You are putting too much trust in the tools you are working with. You are out of time. @axbom

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A loading time of 3 seconds or more leads to 40-50% of users abandoning their shopping cart. @axbom

A loading time of 3 seconds or more leads to 40-50% of users abandoning their shopping cart. A loading time of 2 seconds or less means X% buy stuff they don’t really want or need. @axbom

A loading time of 3 seconds or more leads to 40-50% of users abandoning their shopping cart. A loading time of 2 seconds or less means X% buy stuff they don’t really want or need. A loading time of 3 seconds or more allows X% to make a considered purchase decision. @axbom

Our methods, processes, incentives, tools and general behavior provide no guidance for avoiding the gremlins that harm humans. @axbom

Ethics @axbom

Ethics Altruism Asceticism Cognitivism Consequentialism Cynicism Relativism - Absolutism Kantian ethics Situation ethics Utilitarianism Deontology Egoism Epicureanism Ethical Naturalism Ethical Non-Naturalism Ethical Subjectivism Eudaimonism Hedonism @axbom Humanism Individualism Moral Absolutism Moral Anti-Realism Moral Nihilism Virtue ethics Deontology Moral Realism Moral Relativism Moral Skepticism Moral Universalism Non-Cognitivism Utilitarianism Virtue Ethics

Ethics “We are what we repeatedly do. Excellence then, is not an act, but a habit.” Aristotle @axbom

Ethics “We are what we repeatedly do. Excellence then, is not an act, but a habit.” “Women are deformed males.” Aristotle @axbom “A proper wife should be as obedient as a slave.”

Ethics “We are what we repeatedly do. Excellence then, is not an act, but a y l r a habit.” e l c s a w le t o t s i r A . t h g i n d i m r e t f a g n i t a e “Women are deformed males.” Aristotle @axbom “A proper wife should be as obedient as a slave.”

why? call for ethics @axbom why? people are being harmed why? the harm is invisible the harm isn’t evaluated

why? call for ethics why? people are being harmed why? the harm is invisible the harm isn’t evaluated Measure and evaluate how people are being harmed by your solutions. @axbom

ACTION A. Eat chocolate B. Work out C. Donate clothes D. Recycle @axbom OUTPUT OUTCOME IMPACT 1st order 2nd order 3rd order Energy boost Hungry again Addiction Exertion/pain Improved physiology Better at work Feel better, can buy new Cheap clothes for poor Repressed self-sufficiency Recycling space at home Visit recycling station regularly Waste reduced

Impact represents an intended or unintended significant change that affects people on an individual or societal level. input output outcome impact investments and resources product/service provided immediate achievements medium/long-term consequences measured rarely measured cultural economic environmental health / well-being political scientific social technological The best way to avoid gremlins is to include impact risk assessment in your work. @axbom

WHO could be harmed? (traits) People who want to keep their location a secret WHAT could happen? (impact) Stalkers could find them and harass them / hurt them HOW harmful would that be?* MINOR MAJOR HOW much is our fault? MINOR MAJOR HOW likely is it to happen? MINOR HOW vulnerable is this group of people? MINOR @axbom MAJOR (burdened) MAJOR

@axbom THE INCLUSIVE PANDA

THE INCLUSIVE PANDA @axbom (non-participants) excluded unwanted participants included

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STOP Yumyum ‘science’ Saying that testing with 5 users will uncover 80% of usability problems. @axbom

STOP Me first! @axbom Having privileged personas and saying that we will fix accessibility “later”.

STOP Using behavioral science to nudge people into decisions they may want to avoid. @axbom

STOP Using tools that exclude and limit cocreation. @axbom

STOP EATING AFTER MIDNIGHT 12 9 3 6 m o b ax @axbom . s n i l m e r g / u e