Per Axbom

Per Axbom

Per Axbom is the Swedish communication theorist born in Liberia and brought up in Saudia Arabia and Tanzania. His international background, early 1980s interest in computing and passion for responsible innovation has fostered a deep concern for human wellbeing and equity in the digital space. An early internet adopter, blogger, podcaster and founder of a digital design firm he considers himself an active witness to the tech industry’s ongoing experiments with human attention, autonomy and health.

Digital enablement, smart computing, AI and virtual realities are all praised for the problems they solve, while the problems they create are kept from view. Organisations are less willing to acknowledge any of their injurious contributions, instead choosing to argue that their intent is always benevolent. Harm is especially evident for the already vulnerable, overlooked, underserved and disenfranchised. Denial and avoidance will only exacerbate negative impact and Per is determined to raise general awareness and promote more balanced and honest conversations about possible, plausible and preferable human futures.

Recognizing his pursuit as just one leg of broad, long-term effort, Per Axbom refers to himself as a digital ethicist-in-progress. He strives to uncover damage and abuse, and spark informed conversation about the best paths forward for the technologies influencing our behavior and making choices on our behalf.

Twitter: @axbom

Biographies for publication

Short biography

Per Axbom makes tech safe and compassionate through design, coaching and teaching. Since the late 90s he has been publishing articles, talks, templates and worksheets online to help:

  1. tech professionals make services with compassion, and
  2. everyday users feel safe with, and in control over, the technology in their lives.

He is determined to raise general awareness about ongoing issues in the tech space and promote more balanced and honest conversations about possible, plausible and preferable human futures.